BBA3201 Columbia Southern Marketing Mix SWOT and Strategic Plan Journal Entry


What is the marketing mix? How does conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis help a firm to develop its strategic plan? Have you recently spotted strategic brand placement in television shows, movies, or stores? Do you think the promotion was well-targeted? Why, or why not?

Your journal entry must be at least 200 words. No references or citations are necessary.

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