EBZ3030 Rosewood Hotels and Resort Branding Report

1. This project report is based on the Harvard case “Rosewood Hotels and ResortsBranding to Increase Customer Profitability and Lifetime Value”.

2. Write up a project report by following the structure laid out as below. It should consist of:

a. Executive Summary: written as a memorandum (within 1 page, singled spaced).

b. Main Body: [Double spaced]; it should consist of:

– Problem Statement (within 1 page),

– Recommendations (make your points concise and right to the point.),

– Supporting Analysis (including tables and exhibits of professional quality that are used to support your recommendations).

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