Global Entrepreneurship Project Research Paper

Global Entrepreneurship

The so-called Base of the Pyramid has excellent opportunities for long term wealth creation, in particular, for those firms able to develop products that meet the needs of those societies. This project will consist of two distinct components: 1. A study of BOP environments in various markets and, 2. The creation of a venture plan/program/strategy/prototype to be introduced into a BOP market.

BOP Environmental Study:

Work Product:

As a class, we will develop an analysis of selected BOP markets, in particular, the markets for mass marketed consumer technologies that solve issues of concern for a wide range of consumers, for example, the availability of clean water, sanitation issues, etc…

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