iADs Marketing Location Based Advertising Framework For Business

DISCUSS

8-30 As more of us rely on our smartphones, advertisers are following us onto this platform. The first iAds now ap- pear on iPhones and iPods, and the early evidence is that they work well. In one study (funded by Apple), people who were exposed to an iAd for Campbell’s were more than twice as likely to recall it than those who had seen a TV ad. Recipients were also four times more likely to say they would buy the advertised prod- uct.136 As a consumer, is this good news or bad news? How do you feel about getting ads on your smart- phone? How do you think the marketplace will react to this new advertising medium as it becomes more commonplace?

  1. Reaction Paper/Essay (Film, Chapter DISCUSS, APPLY or MyMarketingLab Sections) – A reaction paper is an analysis and an evaluation of the material presented. For this assignment, view one of the films suggested and write a reaction paper to the film. Or, you may select a concept of interest from the DISCUSS, APPLY, or MyMarketingLab sections at the back of any of the chapters in the textbook. Select an item of interest and address the material touching on general concepts that permeate throughout the readings and classroom lecture. This assignment is popular with students because there are so many different DISCUSS, APPLY, and MyMarketinLab items in the textbook. It is easier to write about something that sparks your interests in the material assigned, rather than to be asked to write about a specific topic assigned by the instructor in which you have little interest. Your paper can be written in many ways, depending on the topic. For example, you may concentrate on the reading’s concepts, theories, or philosophical ideas, or you may write about placing concepts from the reading within the context of current social issues or practice. Or, you may write from personal experience or personal opinion. Write about 300 words, or more, and submit to the Digital Drop Box by the due date. Note: You may be asked to provide a very brief oral presentation to the class about your reaction paper/essay at some point during the semester.

A reaction paper is an analysis and an evaluation of the material presented. This can be assignments from the textbook, a video/film, or an article from a journal or newspaper. If you have been asked to write a reaction paper covering a large amount of reading, such as a book chapter, you may choose to (a) select isolated concepts from the reading and craft a reaction paper that concentrates on those concepts alone, or (b) broadly address the material touching on general concepts that permeate throughout the reading. Reaction papers are popular with faculty and students since it is easier to write about something that sparks your interests in the material assigned, rather than to be asked to write an essay on a topic in which you have little interest.

Your reaction paper can be written in many ways, depending on the topic. For example, you may concentrate on the reading’s concepts, theories, or philosophical ideas, or you may write about placing concepts from the reading within the context of current social issues or practices.

How to Write a Reaction Paper: As a starting point for your reaction paper, summarize the material in two to three paragraphs. What was the author trying to say? What were the main points? What important concepts or ideas were presented? Endeavor to summarize the material in its broadest terms. Next, select two or three major points from the following list and write a paragraph for each point.

  • React to the ideas presented. Are they clear and suitable? Explain the ideas, give examples of their application in the material presented, and compare/contrast the ideas with your own.
  • Discuss specific insights or facts you have learned or gained from reading the material presented. Discuss each insight or fact you have learned in a detailed paragraph, using direct examples from the material presented. Include a page reference to the material to which you are reacting.
  • Make a judgment about the material presented and support it. Did you like it? Why/why not? Elaborate on your answer by commenting on the content, style, clarity, and validity of ideas and method of presentation.
  • Analyze the material presented. What is its purpose? How does it go about achieving its goal? What is the plan/method of presentation?
  • Tell what others might gain from the material presented. Is it valuable? Is it informative, entertaining, or accurate? Do you think your instructor should use it again? Why/why not?

In your conclusion, summarize your ideas and tie them together.

 
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