JMM 108 Redd Rocket Revolutionizes Its Expansion Plans Analysis

1.analyze the available material, consider what the best options are for the client(s), and write a press release that is ready to be sent to the media with minimal editing.


  • Write a press release from the notes provided. Follow all the rules for writing a press release discussed in class. Remember that a press release closely resembles a hard news story; make sure your press release has a strong headline and a strong lead. Also make sure the press release is focused on:
  • What the news value of the story is
  • Answering the 5 Ws
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