Lesson 10 Discussion
Explain the vertical integration options and directions for the following providers: (a) a major academic medical center such as the University of Iowa, (b) a five-person general surgery group, and (c) a manufacturer of durable medical equipment.At least 250 wordsAPA FormatAt least 2 referencesOne reference can be from the textbook.Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett PublishersThe refence for that textbook is:Berkowitz, E. N. (2017). Essentials of health care marketing.