Starbucks International Business Project Assignment

The focus of this project is to facilitate your research and analysis skills, surrounding international business issues. For this research-based project, your will first choose two (non-native) countries somewhat distant from each other (possibly one from Europe and another from a different part of the world). You will also choose one business, for which you will provide an overall strategy for market entry into each of the countries chosen. You will then research and identify academic and professional sources of materials two countries (cultural, political, legal, social environment etc). After a systematic analysis, you will present an overall strategy for the chosen business in each of these two countries. THE REST OF THE INFORMATION IS IN THE ATTACHED FILE/////

 

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