Need a marketing plan for a mock item; This particular item are goggles with a camera built into the lenses so that you can use them during extreme sports such as skiing, skydiving, hand-gliding, whitewater rafting, roller coasters etc. These goggles will not only take picture but they will also record as well. I dont have a name for these as of yet so we will just call them X Goggles for now. I only need the introduction, situation analysis, competitive environment, and references completed.
- Macro level external Political and Legal
- Threat of New Entrants
- Rivalry amongst Existing Environments
- Threat of Substitute Product
- Bargaining Power of Buyers
- Bargaining Power of Suppliers