X Goggles Marketing Plan Assignment

Need a marketing plan for a mock item; This particular item are goggles with a camera built into the lenses so that you can use them during extreme sports such as skiing, skydiving, hand-gliding, whitewater rafting, roller coasters etc. These goggles will not only take picture but they will also record as well. I dont have a name for these as of yet so we will just call them X Goggles for now. I only need the introduction, situation analysis, competitive environment, and references completed.


Situation analysis

  • Macro level external Political and Legal
  • Sociocultural
  • Technological
  • Economic

Competitive Environment

  • Threat of New Entrants
  • Rivalry amongst Existing Environments
  • Threat of Substitute Product
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
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